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#Jack butcher visualize value how to
#Jack butcher visualize value code

A lot of people don’t have a unique angle on it. How a lot of marketing Twitter, you know, marketers talking about marketing is repetitive. So, we dive in on what it takes to be unique. It’s very distinct style and he’s used it to build a massive following well-over a hundred thousand followers in social media, he built his email list, he’s doing fantastic revenue from courses. Jack has a really interesting visual style where he’s taking these complex concepts: it could be leverage, it could be this idea of build once, sell twice (that I’m super jealous of by the way), how he framed that… any of these things, he takes them and distills them down to these graphics:īlack background, white text, white line drawings, slightly pixelated looking. The bulk of the value is created once.Īnd then just becomes a game of how effective are you at spreading that story and reaching people that need the thing that you’ve done.

#Jack butcher visualize value code

You build something digital that runs on code or media, and can be served up infinitely at zero cost replication to you, something like a product or an information product you build at once, and you can sell it to a hundred, a thousand, 10,000, a hundred thousand people. Visualize Value on Twitter: Jack’s Instagram: Visualize Value on Instagram: Build Once, Sell Twice.Jack’s Twitter: Visualize Value merchandise.Brian Norgard on Twitter: Anthony Pompliano on Twitter: Maven Adviser.Nick Huber on Twitter: David Perell on Twitter: Write of Passage.

#Jack butcher visualize value how to

How to scale your business without compromising quality.

How designing for niche markets makes your job much easier.

Why repetition in your design is the fastest way to build your brand.

How to use your unique skills to stand out on social media.

Visualize Value is the product of that transition, a project Jack has used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 500,000 people.

In search of freedom, Jack started his own advertising agency, which he describes as “No fun, and even less freedom.” However, after two years of iteration, Jack figured out how to transition to highly specialized (and fun) consulting, and a product business that scales infinitely. It was a job he found enjoyable but constraining. Jack spent 10 years working in advertising for Fortune 100 companies as a creative director for multi-billion dollar brands that include Amazon, Nokia, McDonald’s, and Mercedes-Benz. Jack Butcher is the founder of Visualize Value, a design, consulting, and educational company in New York City.