
The Strawberry Shortcake line of characters each had their own fruit or dessert-themed name with clothing to match the fruit or dessert-themed name, and they each had a dessert or fruit-named pet. Lynn Edwards served as the editor of the line, helping to develop the characters and storyline.
STRAWBERRY SHORTCAKE CARTOON SERIES
Artwork for the series was done by a number of different freelancers, though the majority was painted by artist Frances Kariotakis. Later characters that were added to the line were designed by Cindy Mayer Patton and Janet Jones.

Fahrion then designed a subsequent 32 characters for Those Characters From Cleveland (American Greetings' toy and licensing design division). In the late 1970s, further Strawberry Shortcake concept art was drawn by Muriel Fahrion, an illustrator working in American Greetings' Juvenile & Humorous card department. These tests marked the first time that the public saw Strawberry Shortcake in her new design, which received a positive reception.
STRAWBERRY SHORTCAKE CARTOON FULL
Sargent completed the assignment in early July 1977, sending American Greetings four full-color leader cards depicting the Strawberry Shortcake character in full color ("Leader cards" are used by American Greetings for consumer test purposes). He requested Barbi to create four cards with a "strawberryish" outfit for the Mega Test Market. Rex Conners, American Greetings' staff art director, knew this card was very popular and determined that this was due to the strawberry motif. At the time, the character was simply called Girl with a Daisy or Strawberry Girl and was depicted holding a daisy while wearing an orange bonnet with a strawberry print on it. The character first appeared on a Laurel Valentine's Day Greeting card in 1972–1973. The character of Strawberry Shortcake was originally created by Barbi Sargent, who was then working as a freelance artist for American Greetings. The franchise is currently owned by the Canadian children's television company WildBrain and American brand management company Iconix Brand Group through the holding company Shortcake IP Holdings LLC. In addition, the franchise has spawned television specials, animated television series and films. The line was later expanded to include dolls, posters, and other products featuring the character and an extended cast of friends and pets.


Strawberry Shortcake is a cartoon character used in greeting cards published by American Greetings. Tracey Moore ( Strawberry Shortcake's Berry Bitty Adventures, singing voice)Īlyson Leigh Rosenfeld ( WildBrain Spark series)Īna Sani ( Strawberry Shortcake: Berry in the Big City) The latest partners for the refreshed brand include I’m the Chef Too (educational culinary items) and Bahama Buck’s (ice cream), while Dolls Kill (apparel), Unique Vintage (apparel), Samii Ryan (apparel), PacSun (apparel) and Glamlite (cosmetics) have joined the classic brand roster.Sarah Heinke ( 2003 series and The Sweet Dreams Movie)Īnna Cummer ( Strawberry Shortcake's Berry Bitty Adventures and Sky's the Limit) WildBrain only announced its plans to reimagine the evergreen brand this September, and it launched Berry in the Big City on the WildBrain Spark YouTube channel later that same month.īrokered by its WildBrain CPLG agency, the company has also appointed a number of new licensees to its consumer products programs for Strawberry Shortcake’s refreshed and classic brands. The four specials, meanwhile, each focus on a different seasonal story, such as discovering hidden treasure on a summer vacation or saving the Winterswirl holiday. Targeting kids ages three to six, Berry in the Big City (80 x four minutes) is produced by WildBrain’s Vancouver-based animation studio and follows the titular character and her best friends as they try to make it in the New York baking world. And several new CG-animated specials (four x 44 minutes) will also bow on the streamer in 2023. Netflix has picked up WildBrain’s new 2D-animated Strawberry Shortcake series Berry in the Big City for a spring 2022 drop.
